hcd1Hi, I’m Paul Daly, a User Experience professional in Austin Texas.  I am a problem solver, using the design thinking philosophy and applying user experience design tools and methodology to achieve effective, efficient, satisfying user experiences in the most pragmatic development cycle.

I approach UX from a classical applied psychology background, taking the systems view; working in military human factors, instructional system design, desktop GUI and web design–with a little embedded mobile thrown in as well. I embrace what Don Norman would call a cognitive designer.

My goal for this blog site is to counter the misconception that UX design is a new, or even relatively new field.  This viewpoint largely comes about by those conflating the field and a domain — i.e. User Experience design = Web design.  UX has been around for a while, though the names have changed.

So I will do my best to post about the history of user experience; and convince you that it didn’t just spring forth when photoshop gurus discovered the Web.

A little personal background:

Short work history: US Air Force, USAA, Vignette (since acquired by OpenText), Texas Instruments Educational Technology, Emerson Process Management, and lately Q2 Ebanking.radiodj-sm

Hobbies:  homebrewing; banjo; Americana/roots rock radio DJ at KYSM 90.1 in San Antonio — for over 20 years on the Third Coast Music Network show, and as the ‘WebMonster’ built tcmnradio.com – listen online!

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